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This is Part 1 of a series discussing the techniques we employ to increase a clients website ranking with search engines, aka Search Engine Optimization or SEO. Subscribe to our newsletter to automatically receive new posts delivered directly to your email.
Search Engine Optimization (SEO) is a complex process to maximize a websites potential to place well within a search engine results page. Ideally, you would like for your website to rank number 1, or at least appear on the first page of the results. Few (if any) people will scroll through pages of search results to find a business. Your site must appear on the first page of the search engine results if you want traffic.
One method we use to increase the placement of client sites in search engine results is the use of the WordPress content management system (CMS). Media Smart Guys selected WordPress as our exclusive platform for authoring a website because it is search engine–friendly.
WordPress uses a template system. This permits a designer to change the look and functionality of the site without loosing the content. We review several templates with our clients to help them select the one which is right for their business. We then customize the theme with the clients content to produce the final website.
Besides flexibility in design, themes are authored to load fast, be responsive for mobile sites, and can include thousands of plug-ins to extend functionality. Plug-ins permit us to further customize a clients website. We have a standard list of plug-ins we like to include within a WordPress install. These help increase load times, compress graphic files, and protect the site from hackers.
SEO is a complex process. WordPress is just one of the many tools we use to increase a websites chance of top placement with search engine results. Give your business an advantage by working with a professional design firm.
Contact us today and learn more about how we can improve your websites SEO. We would love to hear from you!